Project: FTMO Instant Account (Launch Campaign)
Role: Creative Production & Visual Identity
Focus: Visual Identity, Ideation, AI Video & Art Direction, Editorial, Color Grading, SFX
Project Description: To launch the new FTMO Instant Account, I created and established the overall visual identity for the entire campaign. The visual narrative revolves around immediate market access amidst the fast-paced urban environment: “Your setup appears. Everything around you stops. And while others wait, you are already in.”
I defined the complete visual direction and aesthetic for the Instant Account across both motion and static formats. My work encompassed art direction, generating visuals and motion with AI tools, and managing the end-to-end post-production pipeline, including editing, color grading, and sound design.